Apparently the new DAVID JONES store in QueensPlaza is having a wonderful party to celebrate it's 6 year, $300 Million revamp.
How Wonderful.
It's such a shame then, it's so ugly. With no grand entrance or cutting edge design to be seen, it's nothing more then a great big dreary dissappointment.
As you would have read in my article on the 30th October, there is no foodhall. Which is a shame, with such a prime location, this could have been awesome.
Instead we're left with a very boring store. Forgettable interior, dull furniture and a cosmetic hall that doubles as a handbag showroom, with not a massive urn full of flora in sight!!!!
The old store with it's Adelaide Street and Queen Streets entrances gave it a sense of granduer.
Now, we tackle the crowds in QueensPlaza just to get in. And not a window display in sight..................Sad!
$300 Million dollars does'nt go a long way these days, and with so much fanfare and anticipation, the new David Jones store is nothing more then a dull department store. Such a shame, I think it could have been incredible. But I suppose, putting on 'The Party of the Year' does break the bank, just ask Corey Worthington.
I wonder if he's invited?


10 comments:
The new store is ugly. A big waste of money. You'd wanna hope the party was better!!!
i have to agree, the new DJ's is pretty mediocre. Very bland and not at all world class!!! Kathryn.
the old Mcdonnell & east was better.
Yes I do have to say, if I were buying a $2500 handbag, I would want the luxury you feel when you go to the designer flagship stores or Jean Brown. Going into DJ'S and buying a bag just doesn't come close. The service is appauling, and no nice tissue paper, no Champange, no embossed sleeve for the reciept, no printed ribbon!
Denise @ Capalaba
Oh my god, I have to agree. The new DJ's is a very sad reproduction. No Foodhall. No Shops within the Shop. No Equisite Make-up Floor. It really is ugly and bland. (Where are the Window Displays????) Clare_Ascot.
Yep, it's one ugly shop! Ben_77
what a joke. $300 million? On What?
go to Myer instead! Part of the shopping is looking in the windows!! kelb_84
yep, pretty average shop. the chloe, dior and etc stores are nice to have, but overall the new DJ's is average.
Yes, the new David Jones is very forgettable. The Myer at Bondi Junction in Sydney is much better!
Even the new Myer in Brisbane looks better. At least it has window displays!!!
Claire.
I prefer Myer!!! Zane.
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